Using your mobile phone while driving makes you four times more likely to crash, according to the Road Safety Authority (RSA)> And when you consider that driver distraction plays a role in 20-30 per cent of all road collisions, phone use and driving is an issue that we all need to think differently about.
In today’s world, mobile phones demand more and more of our attention. From calls to texting to using the Internet, we spend more time than ever with our entire focus devoted to our phones. This can be much worse than rude – behind the wheel it can be lethal.
The RSA’s latest campaign shows exactly how mobile phones take up all of our attention. In it’sTV commercial, viewers see the world from a skewed perspective – the perspective of a mobile phone user. It’s a cramped and claustrophobic world, and we can’t concentrate on our surroundings. It’s only finally when we put our phones away, that we can see objectively, and see our surroundings safely.
The RSA is asking drivers to realise how their phones take their attention away from the task at hand. And having your full attention is never more important than when you have the lives of other road users in your hands.It’s a constant reminder of the critical importance of keeping your mind wholly focused on the road, and, as the ad reminds us: it won’t kill you to put it away.