Motorists get dashboard dining warning

on Jun 12, 14 • by • with Comments Off on Motorists get dashboard dining warning

It’s a fact. Eating or drinking while driving is nearly as dangerous as using a mobile device – whether handheld or hands-free – and greatly increases a driver’s risk of being in or causing a collision. This is according to new data released by Lytx Europe Ltd., a global leader in delivering driver safety and...
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It’s a fact. Eating or drinking while driving is nearly as dangerous as using a mobile device – whether handheld or hands-free – and greatly increases a driver’s risk of being in or causing a collision. This is according to new data released by Lytx Europe Ltd., a global leader in delivering driver safety and compliance solutions for commercial fleets. 

DriveCam_camera_in_cabLytx found that drivers who eat and drink while driving are 3.6 times more likely to be involved in a collision than those who do not due to the distraction this causes. This is almost as high as the collisions resulting from use of a mobile device while driving: Lytx’ data shows that drivers using a hands-free device are 4.6 times more likely to be involved in a collision and those using a smartphone or tablet are 4.7 times more likely to be involved in a collision compared to drivers who did not. 

I see people eating while driving almost every day. What we’ve learned is that this type of distraction is nearly as dangerous as talking or texting on your phone,” said Del Lisk, vice president of Safety Services for Lytx. “We know that distracted driving is a significant factor in vehicle collisions, and our predictive analytics show that distractions such as eating and drinking or use of smartphones and tablets are among the leading causes of collisions. Everyone should consider that the next time they think about eating behind the wheel. Getting into a collision and potentially causing serious injury simply isn’t worth it.” 

Lytx UK general manager Paul Jones added: “Approximately 1,750 people were killed and 200,000 people were injured on UK roads in 2012, according to the most recent Department for Transport figures. The fact is that the majority of these incidents are due to human error and are avoidable. We’re dedicated to using our technology to help professional drivers adopt safer driving habits and measurably reduce the risk that is happening on our roads every day.” 

For over 15 years, Lytx has been the pioneer and leader in video-based safety. The company’s flagship product, DriveCam powered by Lytx™ helps Lytx clients improve road safety and prevent collisions worldwide. The DriveCam® Programme combines video with predictive analytics and a cloud-based platform to identify and address the causes of risky driving behaviour, helping make our roads and neighbourhoods safer every day. 

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