Carmaker develops games to promote road safety

on Jun 26, 14 • by • with Comments Off on Carmaker develops games to promote road safety

Carmaker, Renault has developed an educational game designed to heighten the awareness of children ages seven to twelve to road safety and sustainable mobility, which is now available in a digital version. This initiative will help achieve the United Nations’ objective of cutting the number of road fatalities in...
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Carmaker, Renault has developed an educational game designed to heighten the awareness of children ages seven to twelve to road safety and sustainable mobility, which is now available in a digital version. This initiative will help achieve the United Nations’ objective of cutting the number of road fatalities in half by 2020.Serious Game1

The “Safety and mobility for all” programme has been expanded this year with a new educational section: a serious game for children ages seven to twelve years. It is designed to be played at home with the family as well as in the classroom or in extracurricular activities as part of educational programs on the themes of road safety and environmental protection.

Léa and Jules, the two characters who participate in the big transport contest organised by their school, have three assignments.

They must organise –

–       daily trips, such as those between home and school;

–       occasional trips in small groups, to go the country, for example; and

–       special trips in a larger group, like a class trip at the end of the school year.

Through role-playing exercises, children learn to travel about safely and get an introduction to the driving code (recognizing the shapes and colors of signs, understanding lanes and the direction of traffic, taking into account weather conditions, etc.).

With “Safety and Mobility for All,” players must rely on their capacity for observation, their critical faculties, and their team spirit. They also discover various aspects of sustainable mobility such as the use of soft transport, car-pooling, electric vehicles, renewable energies, and recycling of materials.

Claire Martin, vice president, Corporate Social Responsibility, at Renault, says: “Our expanding population, increasing urbanization and steadily growing automobile fleet contribute to a situation where the number of people injured and killed on the world’s roads continues to be much too high. Seventy percent of the 20 to 50 million annual victims are vulnerable road users, among them many children and teenagers. We therefore believe it is essential to continue our efforts to increase awareness of the risks on the roads. By developing an interactive game inspired by the Safety and Mobility for All program, Renault is counting on new technologies and fun approaches to reach large numbers of young people so they can play an active role in their own safety.”

“Safety and Mobility for All,” developed exclusively for Renault by Terra Project, is free and available on http://www.safety-mobility-for-all-the-game.com in English, onhttp://www.securite-mobilite-pour-tous-le-jeu.com in French, and soon in Spanish, in versions for PC, Mac, touchscreen tablets and smartphones (iOS and Android).

Children, parents and teachers can also discover an extract of the game on YouTube:http://youtu.be/m20dUarjlsA

 

 

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